Brand Voice Guidelines Workbook

When a brand you’ve been following for a while suddenly switches up and sounds different, YOU NOTICE. And chances are you’re not a fan.

That’s why I created this resource — so you can identify the brand voice you have, or want to have, and establish the guidelines to stay consistent.

• 48 tones of voice to choose from
• Scratchpad space to identify your cadence, vocabulary level, and the words & phrases that should be in your brand dictionary
• Writing style guidelines for every tone of voice in this resource
• 9 brand voice types to choose from
• A concise Canva brand voice guide deck template you can customize for your business